Distribution Models for Logistics in HORECA Channel

Resumen

The main aim of this paper is to identify and describe the operational models that are currently being used in Spain for physical distribution for the HORECA channel and to propose a selection guide that will allow the manufacturer to select the distribution model that best fits their system according to a set of operational variables. Firstly, a description of the present situation of the HORECA channel in Spain will be given. Secondly, we will outline the complete cycle order-delivery-payment in each one of the distribution models identified for this channel: auto-sales, pre-sales, direct delivery, distributor (manufacturer sales), and distributor (distributor sales). Thirdly, operational variables are defined that help the manufacturer identify which distribution model is more appropriate according to their needs and a selection guide is proposed (main contribution of this study). Finally, the conclusions of the study are presented and future developments in this area are outlined.